Altrui Privacy Notice


Altrui Ltd (“Altrui”) is committed to respecting and protecting your privacy.

When you contact Altrui you trust us with your information. This Privacy Notice is intended to help you understand what personal data we collect, why we collect it and what we do with it.

Our Privacy Notice explains:

You should read this Privacy Notice if you are an Altrui egg donor (“Donor”), an Altrui egg recipient (“Recipient”), the partner of a Donor or Recipient, or if you visit our website at (“Website”). Donors and Recipients also include prospective egg donors and recipients, such as individuals who submit a registration form or other enquiry to us but do not progress to the egg donation matching stage. 

Who are we?

Altrui specialises in finding, matching, and looking after altruistic egg donors in the UK (“the Services”). Altrui Ltd is a company organised and existing under the laws of England, having its registered office at 24 Old Queen Street, London, England, SW18 9HP, and registered with Companies House under number 07240881.

Our Data Protection Officer (“DPO”) is responsible for overseeing questions in relation to this Privacy Notice. You can contact our DPO at any time by emailing, concerning any and all questions related to your personal data or this Privacy Notice.

How do we collect information from you?

We obtain personal data about you when you use our Website, when you contact us directly to enquire about our Services, or register with us as a Donor or Recipient for egg donation, or if you choose to receive information from us, such as our newsletter.

What type of information is collected from you?

Donors and Recipients

In providing the Services to Donors and Recipients, we may process personal data and special categories of personal data about you and your partner. This information is collected from you directly. 

We may collect, use, store and transfer the following types of personal data about you and, in some circumstances, your partner:

We may also collect, use, store and transfer the following special categories of personal data about you and, in some circumstances, your partner:

Website Visitors (including Donors and Recipients)

Some data is automatically collected about your equipment, browsing actions and patterns as you interact with the Website. We obtain such data through the use of cookies and similar technologies. Please see our Cookie Notice for further details. 

We may collect, use, store and transfer the following types of personal data about you when you visit our Website:

What is our lawful basis for processing your personal data?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Please note that where you have given us your consent, you can withdraw your consent at any time.  In the case of email newsletters, you can opt out of these by unsubscribing or emailing us at

In relation to your use of the Services, please be aware that the withdrawal of your consent will prevent us from providing the Services to you. Please also note that withdrawal of your consent will not affect the lawfulness of the processing based on consent before its withdrawal.

What happens if I fail to provide personal data?

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (i.e. to provide the Services). In this case, we may have to cancel a Service you have with us, but we will notify you if this is the case at the time. 

How is your personal data used?

We may use your personal data (and, in some cases, your special categories of personal data) for the following purposes:

Who is your personal data shared with?

We will not sell or rent your information to third parties.

Please be reassured that we will not release your information to third parties for them to use for their own direct marketing purposes unless you have requested us to do so.

We may share and disclose your personal data with the following categories of third parties for the purposes described in this Privacy Notice: 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

How long will your personal data be kept?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we kept it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint, or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. 

Please note that the Human Fertilisation and Embryology Authority (HFEA) requires us to retain certain records for at least 30 years after treatment. 


If you want to receive our free donor newsletter then you can tick the relevant subscription box situated on the form on which we collect your registration information or use the subscription box on our website. Each newsletter provides the option for you to unsubscribe at any time. 

Other than where you have asked us to (e.g. to send you our donor newsletter), we will not contact you for marketing purposes.

However, we may contact you from time to time to seek your views or comments on the Services we provide or to notify you of changes to our Services. If you would prefer not to be contacted for these purposes then please email us at

How do we secure your personal data?

We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

International Transfers

Where personal data is shared and disclosed as set out above, these parties may be established outside the United Kingdom. For example, some of the service providers we use to support the Services are based in the US, and this would involve a transfer of your personal data to the US. Whenever we transfer your personal data outside the United Kingdom, we ensure that a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented where necessary. This may include, where appropriate, signing up to Standard Contractual Clauses. To find out more information regarding the specific mechanism used by us when transferring your personal data outside the United Kingdom, please contact us via email:

What are your rights concerning your personal data?

Under certain circumstances, by law you have the right to:

In order to exercise your rights, please contact Altrui by emailing our Data Protection Officer at, attaching a copy of your identity document. We may need to request further information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Links to other websites

Our Website may contain links to other websites run by other organisations. This Privacy Notice applies only to our Website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our Website.

In addition, if you linked to our Website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Changes to this Privacy Notice

We keep this Privacy Notice under regular review and may change it from time to time so please check this page occasionally to ensure that you are happy with any changes.  In the event of a change in the way we process your personal data, we will notify you in advance or, if applicable, we will seek your prior consent.  

This Privacy Notice was last updated in April 2021. Please contact us if you would like to access a previous version. 

How to contact us

Any questions regarding this Privacy Notice and our privacy practices should be sent to our Data Protection Officer by email to

If you change email address or telephone number, or you believe that any of the other information that we hold about you is inaccurate or out of date, please contact us as soon as possible and let us know about the changes so that we can update our records.