Privacy Notice

Altrui is committed to respecting and protecting your privacy.

When you contact Altrui you trust us with your information. This Privacy Notice is intended to help you understand what data we collect, why we collect it and what we do with it.

Our Privacy Notice explains:

  • What information we collect and why we collect it.
  • How we use that information.
  • How we keep it secure.
  • The conditions under which we may disclose it to others.
  • The choices we offer, including how to access and update information.

Who are we?

Altrui specialises in finding, matching and looking after altruistic egg donors in the UK. Altrui Ltd is a company organised and existing under the laws of England, having its registered office at Unit 5 Raynes Court, Upper Wensleydale Business Park, Hawes, North Yorkshire DL8 3UW, and registered with Companies House under number 7240881.

How do we collect information from you?

We obtain information about you when you use our website, or when you contact us directly to enquire about our services, or register with us for egg donation or if you choose to receive information from us, such as our newsletter.

What type of information is collected from you?

The personal information we collect when you visit our website might include your IP address, and information regarding what pages are accessed and when.

If you make an enquiry with us then we might collect your name, address, telephone number and email address.

If you register directly with us then we will also collect your personal details as shown on the registration forms. For payment and reimbursement purposes we may also collect your bank account details.

If you choose to receive our newsletter then we will collect your name and email address.

What is the lawful basis for processing your personal information?

In order to carry out our services of matching altruistic egg donors with those needing donated eggs to conceive, Altrui needs to collect personal information about those using our service. Altrui is therefore collecting and processing your personal information on the legal basis of ‘Legitimate Interests’.

How is your information used?

We may use your information to:

  • Send you information that you have requested from us
  • Process applications to become an egg donor or egg recipient
  • Carry out our obligations arising from agreements entered into by you and us. For instance passing some non-identifying information between donor and recipient and making referrals to Licensed Treatment Centres for egg donation treatment.
  • Send you communications which you have requested and that may be of interest to you. These may include information about our services, upcoming events, newsletters and other relevant activities
  • Dealing with requests to attend an event or entries into a competition
  • Process a job application
  • Seek your views or comments on the services we provide
  • Notify you of changes to our services

We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant agreement you have with us.

Who has access to your information?

We will not sell or rent your information to third parties.

Please be reassured that we will not release your information to third parties for them to use for their own direct marketing purposes, unless you have requested us to do so.

We will only share your information with organisations that have a legitimate interest, for instance:

  • With your permission, we will pass your information to Licensed Treatment Centres for the purposes of fulfilling our services and to enable egg donation treatment to proceed.
    We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example a database to send you a newsletter or a bank to process payments). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Some third service providers, such as our IT provider and accountant, may occasionally have access to some of your information.
  • We may be required to release your information to government regulators, such as the Human Fertilisation and Embryology Authority (HFEA), or to other third parties if we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
  • We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices

You have a choice about whether or not you wish to provide information to us and whether you wish to receive information from us.

Donor Newsletter. If you want to receive our free donor newsletter then you can tick the relevant subscription box situated on the form on which we collect your registration information, or use the subscription box on our website. Each newsletter provides the option for you to unsubscribe at any time.

We will not contact you for marketing purposes.

We might contact you to seek your views or comments on the services we provide or to notify you of changes to our services. If you would prefer not to be contacted at all then send an email to

How you can access and update your information

The accuracy of your information is important to us. You may ask for a copy of the information that we hold on you at any time either for your own information or so that you can correct or update information.

If you change email address or telephone number or you believe that any of the other information that we hold is inaccurate or out of date, please contact us and let us know about the changes.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it is treated securely. All your sensitive information is kept securely on a central database behind two-factor authentication.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

Website and Blog

We use a third party service,, to manage our website and to publish our blog. WordPress requires visitors that want to post a comment to enter a name and email address.

Use of ‘cookies’

Like many other websites, the Altrui website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. This helps us to improve our website and deliver a better more personalised service.

It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.


We use a third party provider, Campaign Monitor, to deliver our e-newsletters. For this purpose we will transfer your name and email address only. We also gather statistics around email opening and clicks to help us monitor and improve our e-newsletter.

Social media

We use a third party provider, Hootsuite to manage our social media interactions. If you send us a private or direct message via social media the message will be stored by Hootsuite for three months. It will not be shared with any other organisations.

LiveChat service

We use a WordPress plugin created by Screets, to supply and support our LiveChat service, which we use to handle enquiries in real time. If you use the LiveChat service we will collect your name, email address (optional) and the contents of your LiveChat session. You can request a transcript of your LiveChat session if you provide your email address at the start of your session.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Website recording

Our web site uses ‘Google Analytics’ which records such things as pages visited, timing, location, browser, etc. The information collected does not include any personal data. Data collected by ‘Google Analytics’ is for Altrui’s internal use only. The information collected is used to improve our website usability and statistical reporting.

Transferring your information outside Europe

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Review of this notice

We keep our policies under regular review and this notice may change it from time to time so please check this page occasionally to ensure that you are happy with any changes. By using our website, you are agreeing to be bound by this policy.

Any questions regarding this notice and our privacy practices should be sent by email to or by writing to Altrui Ltd, Unit 5 Raynes Court, Upper Wensleydale Business Park, Hawes, North Yorkshire DL8 3UW. Alternatively, you can telephone 01969 667875.

This notice was last updated in March 2018.